About the program

DAAD, pronounced [DAA] + [AAD] is an acronym for Digital Art and Design.


This is a class offered at Catawba Ridge High School that allows students a chance to learn about designing digitally. We have a design studio with iMac's and full print shop to work in. 

We use the Adobe Creative Suite Software, including Photoshop, Illustrator, InDesign & more. We are a hands on learning class, meaning that students learn by doing. 

There are four levels of Digital Art + Design offered at Catawba Ridge High School. Learn more about each below.

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Digital Art & Design (aka DAAD) Level 1 is an introductory course that will prepare students for careers in the world of design and the printing industry. There are no prerequisites for this course. Through the course, students will learn how to create designs on the computer utilizing  Adobe Illustrator in our state of the art mac lab. Our focus is to create a solid base knowledge of the tools in this software and basic design principles. We will also begin working a little in Adobe Photoshop towards the end of the semester. 


In this class, students will learn how to take a design problem and formulate a solution with an emphasis on applying the design principles. Once given the design problem, students will then research the problem on the web, discuss with others, and look at various forms of literature followed by creating some foundational sketches. From this point, the solution will be created and prepared using the various software and the latest computer techniques. 

Students will also get a chance to print their designs in our DAAD Print shop. Things students can expect to print in level 1: Buttons/pins, stickers, notepads, and t-shirts.



Digital Art & Design level 2 takes things up a notch with added design software and a client work element to our design work.  The prerequisite for this course is successfully completing level 1. This course will build on the skills learned in level 1, so it is important students were successful in that course as this course will move at a faster pace building on the foundations learned in level 1. We hit the ground running week one with client work for Homecoming!


The focus of Level II DAAD is improving our design skills, adding additional design software knowledge, and implementing work with clients.  Through the course, students will become more proficient at designing  in Adobe Illustrator. We will also add in much more Adobe Photoshop and Adobe InDesign knowledge to our design application skillset. Students will be working with live clients throughout this course. In level 2, we have a strong emphasis on doing real world application, producing what we create, and meeting the needs of a client.

Some things students can anticipate creating: Homecoming t-shirt designs, Homecoming brochure designs, play posters for the theater department, and various designs for athletics.


LEVEL 3: Dual Credit Course

 The prerequisite for this course is successfully completing level 1 and 2 DAAD. This course will build on the skills learned in the previous levels, so it is important students were successful in both course as level 3 will be more intense and move at a faster pace, building on the foundations and skills learned in level 1 and 2.


In level 3 DAAD, we will break the semester into three 6 week focused segments with a final capstone project at the end of each. The capstone projects are designed to encourage students to think critically about their designs, solve challenging design problems, and develop skills such as oral communication, research skills, media literacy, teamwork, planning, self-sufficiency, and goal setting. These skills will help prepare students for college, design careers, and general success in adult life. 

The first six week unit will focus on showing proficiency in Adobe Illustrator with the capstone project. The second 6 week unit will focus on Photoshop, and the third will be InDesign. 

** NEW! Dual Credit was approved for this course through Winthop University beginning the spring semester of 2021! At Catawba Ridge High School, DESF 161 will be taught M-F from 10:18- 11:48 am. Students will spend 90 minutes a day in this class with the hybrid A/B day model set up this year throughout FMSD. Half of the course is done on campus in person at CRHS and half is completed remotely at home, a total of 7.5 hours/week. The semester is 18 weeks long. This course will be taught by Carly Pierce. Ralph Voltz and Mark Aguilar are teaching this course at Winthrop for spring 21 Below is a link to the Winthrop University Dual Credit Web Page Winthrop University Dual Enrollment Programs


LEVEL 4: Honors level internship course

 Level 4 is our highest and final course offered in DAAD. Students have a chance to experience the real world of the design industry prior to graduating and starting college or joining the workforce in this course. Students will be exposed to a greater level of rigor and deeper understanding of course content. 


The prerequisite for this course is successfully completing level 1, 2 and 3 DAAD, and students must be a senior. This course will build on the skills learned in the previous levels and will work with clients, so it is important students were successful in both courses. If you would like to be considered for the honors level credit, you must also submit a web portfolio of your design work for review by the instructor and possible internship sites prior to the start of the semester.


There are two options for level 4:

OPTION 1.  The CP level 4 option will take place on campus working with clients. This is overseen by Mrs. Pierce in the DAAD classroom. Clients may include athletic coaches/programs, the school store, administration, and other clubs and academic programs needing design work.

OPTION 2.  The honors level 4 option will be working as a design intern off campus. Spaces are very limited so web portfolios will be used to review the candidates and choose the top students for each site.  This will be accomplished by requiring students to prepare  a Capstone Project that includes building a professional online presence with a Linked-in Profile and website showcasing student design work, reaching out to design agencies to review their resume and design work and concluding with interviewing for their design internship prior to beginning their work on site with a company. *DISCLAIMER: Covid may affect the 2020 school year for this course-tbd.